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2 Fitness Startups Shine At World’s Largest Tech Convention 

By Blokes Staff
June 15, 2023

The Consumer Electronics Show (CES) is an annual tech convention in Las Vegas, Nevada. It is the world's largest gathering of tech companies/products and is often considered the most influential tech event in the world. Every year, CES shows the latest inventions and products from the world's leading tech companies.

This tech-centric trade show is an opportunity for companies to showcase their newest products and inventions. It also helps customers get excited about upcoming products from their favorite companies. At this year’s conference, lots of budding tech companies were in attendance to show off their latest tech at CES, but some stood out from the crowd—namely a few in the fitness industry 

Cutting-edge activity platform wows the crowd

CatchPad is a leading wellness and fitness service based in Istanbul, Turkey. Its mission is to get people of all backgrounds and ages on the move which it accomplishes through measurable, interactive, and enjoyable training methods. The company aims to improve the relationship between the brain and the body, enhance human performance, and promote an environment for many activities from sports to education.

The core product, CatchPad Ultimate Activity Platform, is a series of square pads that use light, sound, and vibration to direct user movements. You can combine multiple CatchPads® to create a guided path, workout, or training routine in the sports, education, and healthcare arenas.

Each CatchPad connects to the CatchPad App on your device from up to 40 meters away. This allows you to browse activities, track movement, and analyze progress. The pad uses magnetic stickers in the center to indicate numbers, letters, animals, and more. Powerful LED lights surround the sticker in eight bright color options. The back of the CatchPad can connect to an adapter, strap, or suction cup for optimal placement, depending on your activity. Connect it to the floor, a punching bag, the wall, a school desk, or your hands, and get moving.

People of all ages can use this device to work on reaction time, reflexes, agility, speed, balance, and stamina. By using advanced platform technology to offer multisensory stimulation, CatchPad directs user activity in a way that is fun, fast, and compelling. This can change any workout or classroom session from tiring to thrilling, increasing engagement, fun, and health all in one go.

Boxing-centric company knocks out the competition

Both amateur and professional athletes—especially boxers—should be interested in I-Percut, a French company based in Toulouse. I-Percut prides itself on its passionate and engaged team with the mission to develop and interact with athletes of all levels. The company strives to inspire the boxing world and makes the sport more engaging by creating tech that helps boxers get a better workout.

The I-Percut team has created the first-ever smart punching bag cover run by a mobile app. You simply slip the I-Percut skin onto your bag, connect it to the app, and plan your workout session. As the program begins, the LEDs within the skin will light up to show targets. Athletes will develop their rhythm as they hit the indicated areas.

The app tracks and measures your progress as you hit each target. Both amateur and professional boxers can gain insight into the momentum, force, reactivity, and volume of their hits.

I-Percut’s audience is any athlete or person who boxes or kickboxes and the company also hopes the ease of I-Percut skin will motivate beginners to pick up the sport. The training programs via the app are for men and women of all fitness levels, which makes the I-Percut workouts suitable for just about anyone.

Engineers, coaches, and professional boxers helped design I-Percut’s programs and they include French, English, Thai, and MMA boxing, as well as fitness boxing and kickboxing. Each program works on combos, adjusts your movement, improves your cardio, refines your physique, and develops the momentum, reactivity, and volume of your punches. Any athlete, new or old, can work on their cardio or strength, set up a training program, and track their progress through I-Percut®.

Pushing the limits for better mental and physical health

A person’s physical and mental health go hand-in-hand. Without your physical health, it’s tough to have good mental health. But, if you’re not in a good mental state, then it can be tough to improve your physical health.

As technology advances, so does the opportunity to better ourselves both mentally and physically. CatchPad and I-Percut, are two great examples of companies that are leading the way.

If you’re interested in learning more about men’s health, be sure to follow along with the Blokes blog and follow us on social media to get alerted of new articles as we write them!

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